When Taiwan’s Asus unveiled its ZenFone 2 flagship smartphone earlier this year, the device attracted attention for its generous amount of RAM (4GB) and competitive price ($299 unsubsidized/unlocked). But Asus didn’t decide to include 4GB of RAM in the phone until late in the development process, according to co-founder and chairman Jonney Shih. Ask Shih what really stood out to him about the ZenFone 2’s development and he’ll describe late nights struggling to identify the device’s optimal “architecture” (internal components and component layout). This is a bigger problem than it might seem. “If you don’t choose the right architecture for a product then you waste a lot of effort and still cannot really stand out [with your product],” Shih explains. As an example, Shih…